Beyond Us and Them research project

There’s an interesting study into how communities have responded to the Covid crisis. It is a sociological rather than a business study. Yet, it does reveal some interesting shifts in the way the pandemic has affected social relations. In turn, this sends ripples across most human interaction. And that of course includes business and commerce.

The ‘Beyond Us and Them’ research project was conducted by the University of Kent, with Belong – the Cohesion and Integration Network. The research is funded by the Nuffield Foundation.
You can read the complete report, and much more, here.

(N.B. Beyond has had no involvement with this project, the report name is coincidental.)